Through our interaction with our customers, we have realized that sometimes having a website with SEO & analytics is not enough. There is also the need for detailed statistics/metrics in order to manage and analyze the effectiveness of your business. You may also need to have a system to manage your customers (CRM), a system with all the relevant information that will allow you to be more effective and responsive.
The power of statistics/metrics is their visual aspect. Having data presented in a meaningful and visual way, gives you the ability to comprehend said data and take decisions that help your business/service in an effective and efficient way. At the same time, statistics/metrics give you a clear view of your customers satisfaction, which in turn gives you the ability to react when necessary. Of course, statistics/metrics on their own can be a headache when they are not created by professionals who can understand your needs and thus you end up with statistics/metrics that are misleading, confusing and sometimes unnecessary.
The power of a CRM is having all the information related to your customers in one place. A CRM is more like a customer’s history, besides their contact information you can record all their transactions with your business. You can also keep a record of potential customers, people who have showed interest in your business but have not yet become regular customers. Equipped with this knowledge, you can create campaigns to attract potential customers, inform valuable customers, support customers in a more direct way and more.